Color psychology is increasingly used nowadays, and becoming more popular; it’s now indispensable knowing something about it. It’s used in marketing strategies or even true therapies (known as Chromotherapies)! It’s established that only color itself has been decisive in a lot of various experiment, such as medical (placebo pills that were coloured in warm colours seemed to more effective than other ones) or social (red excites the brain, so induces us to be fast and strong.. well, it helped a lot in sport competitions!)

That’s why more and more artists, graphic designers, interior designers etc.. are paying attention to the use of colours: How do they affect emotions? Do these colors give the viewer the right feelings? Are they giving good or bad vibes?

Well.. i think this will help you!

Top 5 Colors to use in your Art Pieces

RED

Red is associated with strong emotions such as passion, anger or love. It stimulates us, motivate us to act, it gives some kind of energy to who sees it. In art artists use red to give a sense of vitality, dynamism, courage and to catch the viewer’s attention to maybe a specific object or point of the artwork.

It’s a warm and positive color, that gives feelings of power, and strength. In fact, purple red for example, is closely connected to regal power and social importance index in ancient times: it was used by emperors and authority figures to highlight the importance and exclusivity nature of their role. That’s why it’s also a perfect color for leaders! 😉

But, too much red can require visual strain and can be a bit annoying.

“Oath of the Horatii”
1784

ORANGE

This color it’s the best in terms of positivity: it is connected to sensations such as optimism, enthusiasm, inspiration and cheering up. It’s the perfect mix of the passion of red and the happiness of yellow!

In art orange symbolizes creativity, health, energy and kids really like it! It also remember Autumn, and feels welcoming. Both energizing and calming, cool!

Don’t use it too much: it can be a sign of superficiality and pessimism.

“Man drinking orange juice”
1973

YELLOW

It represents the mind and intelligence. It’s warm, bright, light and fun to see! It raises the moral up and bring happiness and hope in people. Like a ray of sunshine!

It can inspire new ideas and projects because it stimulates creativity! Kids love it because it’s playful, but adults think it’s a little cheap when it comes to buy something.

Too much yellow can cause anxiety, agitation and impatience, that’s why it’s not common to see a room fully yellow. A beautiful color taken in small doses!

“The kiss”
1908

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GREEN

THE color of nature! It gives some organic vibes, and everything that’s green seems to be healthy and fresh. In art green is used for organic figures, for landscapes and to give a viewer a calm and secure feeling. Light green is the most delicate and pleasant color.

Dark/medium green can represent money and success; but be careful! Too much green can invoke a sense of jealousy and envy!

“Green wheat field”
1889

BLUE

Blue is a very calming color; it’s the exact opposite of red! It calms down our body and mind and gives us a feeling of fresh air and open spaces! Light blue feels childish and pure; navy blue feel mature, conservative.. and a little boring, to someone!

It’s a really introspective and romantic color.. it reminds the sky and, somehow, gives a sense of wisdom and mystery; but we don’t feel bad about it!

“Blue water lilies”
1916

We strongly recommend you to consider color psychology in your artworks, websites, graphics, presentation.. They can really change the perception of the viewer of certain things, that you could use in your favor!

So.. whats your favorite color? And why?


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