DESIGN CAREER TIPS
“How To Be a Graphic Designer without Losing Your Soul”
By Adrian Shaughnessy
First published in 2005, and then expanded in 2010, the best selling How to Be a Graphic Designer without Losing Your Soul has become a trusted resource for lots of graphic designers around the world. Combining practical advice with philosophical guidance to help young professionals embark on their careers.
This essential text talks about skills, creative process, and global trends that include social responsibility, ethics, and the rise of digital culture. How to Be a Graphic Designer offers clear, concise guidance along with strategies for setting up, running, and promoting a studio; finding work; and collaborating with clients.
Not surprised this book has been used as a guide from many students. It offers straight-talking advice on how to establish your design career and suggestions – that you wont have been taught at college – for running a successful business. It addresses the concerns of young designers who want to earn a living by doing expressive and meaningful work and avoid becoming a hired drone working on soulless projects.
The book contains new imagery, as well as new interviews, each focusing on a specific issue of importance to graphic designers.
“This is the problem with branding: it has become more important than the thing it purports to brand.”Adrian Shaughnessy
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ABOUT THE AUTHOR
Adrian Shaughnessy is a writer and self-taught graphic designer. In 1989 he co-founded the design group Intro. Under his creative leadership the studio won numerous awards, and at the turn of century employed 40 people. Intro was an early adopter of digital technology and a pioneer of digital motion graphics.
“It’s the feeling of being an eternal student that keeps this profession interesting.”Adrian Shaughnessy
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