“The Laws of Simplicity: Design, Technology, Business, Life”

By John Maeda

Rating: 3.5 out of 5.


Finally, we are learning that simplicity equals sanity; we’re going towards the creation and use of intuitive and simple devices and tools. Let’s think of how easy for us it is for us now to use a brand-new smartphone, or a new coffee machine, for the first time; back then, DVD players were full of countless buttons and the instruction manual was a bible.. a really complicated one.

Despite this, sometimes we find ourselves caught up in the simplicity paradox: we want something that’s super simple to use, but also does all the complex things we desire.

Key Principles of Simplicity

In just 100 pages, John Maeda was able to introduce well three key principles and ten laws for balancing simplicity and complexity in business, technology, and design.

How to overcome common design dilemmas? Maeda though about that, and each rule combined to the others sure offers a valuable solution to overcome them all!

“Simplicity is about subtracting the obvious and adding the meaningful.” 

John Maeda

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John Maeda is an artist, graphic designer, computer scientist and educator whose career reflects his philosophy of humanizing technology. He has worked for years to combine technology, education and the arts together.

Maeda’s early work redefined the use of electronic media as a tool for expression by combining skilled computer programming with sensitivity to traditional artistic concerns. A pioneering voice for simplicity in the digital age, he also initiated the Design by Numbers project, a global initiative to teach computer programming to visual artists through a freely available, custom software system he designed.

“The problem isn’t how to make the world more technological. It’s about how to make the world more human again.

Adrian Shaughnessy

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