“How Design Makes The World”

By Scott Berkun

Rating: 4 out of 5.


We don’t always pay attention to this, but everything we use, from social media, to our homes, to our highways, was indeed designed by someone. 

How did they decide on what was good for the rest of us? What did they get right and where have they let us down? And what can we learn from the way these experts think that can help us in how we make decisions in our own lives?

“This book is a quick read, and an easy read, but it’s never fluff. Scott Berkun is a really strong writer, with a clear voice and just the right amount of humor (too little can be too dry, too much can be self-indulgent and distracting). Reading the book brings a real pleasure in coming across many stories and examples that I know about (of course there are tons of stories, and examples that I hadn’t heard about before), it’s so well-researched and reported that these examples are fleshed out with details and new context. “

— User Review on GoodReads

In this book Scott Berkun takes readers on a journey exploring how designers of all kinds, from software engineers, to urban planners, have succeeded and failed us. By examining daily experiences like going to work, shopping for food, or even just using social media on their phones, readers will learn to see the world in a new and powerful way. They’ll ask better questions of the things they buy, use, and make, and discover how easy it is to use ideas from great designers to improve their everyday lives.

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Scott Berkun is the author of four popular books, Making Things Happen, The Myths of Innovation, Confessions of a Public Speaker and Mindfire: Big Ideas for Curious Minds. His work as a writer and speaker have appeared in publications such as The Washington Post, the New York Times, Wired and The Economist.

His many popular essays and entertaining lectures can be found for free on his blog at, and he tweets a lot at

“If you lead an active intellectual and emotional life, your ideas will grow with you.”

Scott Berkun

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