Book of the Week #15 – “Creative Success Now”

Creativity drives most of the social and economic global system, but as a skill it doesn’t come overnight. It needs practice, time and dedication to emerge in each of us.

Astrid Baumgardner comes up with her super useful “Creative Success Now” methodology, which is divided in three fundamental pillars.

Basically, this book will help you to solve the many challenges you’ll need to face in your path, as a creative person!

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Book of the Week #11 – “Emotional Design”

Emotions play a crucial role in our everyday lives; they shape how we think, choose and act.
In his book, Donald Norman shows us that good design must take precedence of user’s emotion over designer’s aesthetic.
It’s all about making affective tools that mesh well with our emotions, without putting all the focus on beauty and design.

Attractive things work better, but they should focus on beign practical as well.

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Book of the Week #10 – “The Laws of Simplicity”

By writing The Laws of Simplicity, John Maeda provided us with an accessible guide that covers business and life, design and technology, observing the principle: “Simplicity equals sanity”.
In only 100 pages, he was able to introduce three key principles and ten laws that will help you to balance simplicity and complexity in your life.

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