DESIGN, PRODUCTIVITY AND SUCCESS TIPS
“Creative Confidence: Unleashing the Creative Potential Within Us All”
By David and Tom Kelley.
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IDEO founder and creator David Kelley and his brother Tom Kelley, his partner and the author of the bestselling “The Art of Innovation”, have written an amazing book on unleashing the creativity that lies within each and every one of us. Often companies and individuals assume that creativity and innovation are the domain of the “creative types.”
“That combination of thought and action defines creative confidence: the ability to come up with new ideas and the courage to try them out.”
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But two of the leading experts in innovation, design, and creativity show us that each and every one of us is creative. In this incredibly inspiring book David and Tom Kelley identify the principles and strategies that will allow us to tap into our creative potential in our work lives, and in our personal lives, and allow us to innovate in terms of how we approach and solve problems.
This book not only serves as a design book but it can help each of us be more productive and successful in our lives and careers.
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